Trophy is a full-stack gamification platform that provides infrastructure for building user experiences that retain users. It offers APIs and tools to implement gamification features in web and mobile applications.

The platform includes metrics tracking to monitor user interactions, achievements API to reward users at milestones, streaks API to encourage consistent usage habits, points API to reward users, and leaderboards API to foster social competition. It also provides email and push notification capabilities with no-code editors for personalized lifecycle communications.

Trophy handles complex challenges like global time zone management for streaks, cheat prevention systems, and scalable infrastructure capable of millions of daily interactions. The platform is designed to support experimentation and A/B testing of gamification features.

The benefits include increased user retention and engagement, with features shown to improve retention by up to 60%. It helps product teams build habitual usage patterns and deliver personalized experiences at scale without extensive development work.

Trophy targets product teams building web and mobile applications, particularly developers who need flexible APIs along with no-code tools for marketers and product managers. It integrates through type-safe SDKs for multiple programming languages including NodeJS, Go, Java, .NET, PHP, Python, and Ruby.