Rool

Rool is a private AI machine: a full machine in the cloud, hosted in the EU, that brings your files, ideas, and AI together in one workspace. According to the product, chat is only the surface — behind every conversation sits a complete machine that holds your files, runs software, and keeps your work and memory between tasks. You start with a chat and then build from there, using AI models that Rool self-hosts on infrastructure it manages in the EU to work on the documents, files, and tasks inside your machine. Rool is built for privacy-conscious individuals, teams, and creators who want an AI workspace that stays private to them and to the people they invite, free to get started and available on the web and through mobile apps. The privacy problem behind most AI tools is that your files and conversations live on someone else's terms. Rool positions itself as the opposite: a workspace where your data is not the product. The company states plainly that it sells Rool, not your data — there are no ads, no data sales, and your files and conversations are never used to train AI models. Your machine is private to you and the people you invite, so you keep your files, conversations, and memory in your own workspace and choose who gets access. Rool also emphasises a European home for your work: the Rool Machine is hosted in the EU, and the AI models are self-hosted in the EU as well, bringing the workspace and the AI infrastructure closer together. Product Hunt metadata adds that the data is stored in Finland, under EU law. Inside a Rool Machine you get three things that work together: files, software, and memory. You can write a document, work with your files, or run software directly on your machine. The machine keeps both the results and the context, so they are ready for the next task — you do not start from zero each time. This persistent, full Object Memory is what turns a chat into something that lasts; chat is how you get started, and the machine is what carries the work forward. The free Standard plan includes 1 GB of storage per Machine with Full Object Memory, while Plus offers 2 GB per Machine and Pro offers 10 GB per Machine for heavier workloads. The AI models in Rool are models the company self-hosts in the EU, running on infrastructure it manages. Self-hosting means the models run on Rool-operated infrastructure rather than a third-party AI provider, and the company uses this setup to bring your workspace and its AI infrastructure closer together. You use these models to work on the documents, files, and tasks in your Rool Machine. The free Standard plan includes frontier AI models, and so do the paid plans. Access is metered in AI credits: 240 credits per day on Standard, 1,200 per day on Plus, and 4,800 per day on Pro, with balances that refill hourly up to 1,000, 2,000, and 5,000 respectively. Rool connects to the tools you already use. Built-in connectors and custom MCP servers let you connect external services to your machine and bring those tools into your Rool workspace. Connectors and MCP are listed as features of the Plus and Pro plans. Pro adds priority support from the Rool team, and both Plus and Pro include a custom subdomain for your machine. Pro also raises the number of Rool Machines to five versus two on Standard and Plus, so heavier users can give separate spaces to separate projects or teams. Overall, Rool's approach is to treat a chat as an entry point rather than the whole product. You start a conversation, and underneath it sits a full machine that holds your files, runs software, and keeps your work and memory between tasks. Everything you do happens in a workspace that is private to you and the people you invite, with access controlled by you. AI models, storage, and software all live inside that same machine environment rather than being stitched together from separate third-party services. You can get started free — no card, no trial clock, no pressure — and upgrade only when you need more room. The stated benefits are control, privacy, and continuity. Control comes from owning your workspace on your own machine in the cloud, deciding who gets access, and running AI on your terms. Privacy comes from the absence of ads, data sales, and AI training on your content, combined with EU hosting and EU self-hosted models. Continuity comes from persistent memory: your machine keeps the results and the context of each task, so the next task starts with everything you have already built instead of a blank conversation. Together these make Rool a workspace where your files, ideas, and AI live in one place and stay yours. Concrete scenarios follow directly from how the machine is described. You can write a document and use the AI models to work on it inside the same machine that stores your files. You can run software on your machine, keeping the outputs alongside the documents they relate to. You can connect the tools you already use through connectors and custom MCP servers, so external services feed into your Rool workspace rather than living in separate silos. You can keep long-running work going, because the machine retains memory between tasks. And if you work with others, you can invite specific people into a machine so a small team shares files, conversations, and memory in a workspace that stays private to the group. Plans and access are straightforward. Every machine starts free, and Standard is free forever with 240 AI credits per day, two Rool Machines, 1 GB of storage per Machine, hourly balance refills up to 1,000, Full Object Memory, and frontier AI models included. Plus costs €9 per month and is described as the easy upgrade for everyday work with five times the daily credits: 1,200 AI credits per day, two Rool Machines, 2 GB of storage per Machine, hourly refills up to 2,000, faster hourly refills, a custom subdomain, and connectors / MCP. Pro costs €25 per month for power users who live inside their AI, with twenty times the Standard credits: 4,800 AI credits per day, five Rool Machines, 10 GB of storage per Machine, hourly refills up to 5,000, priority support from the Rool team, a custom subdomain, and connectors / MCP. Rool is reachable through a web signup and through apps listed on the Apple App Store and Google Play, and a pricing page lets you compare plans and AI credits. Rool's takeaway is simple: a private AI machine that keeps your files, software, and memory in one EU-hosted workspace, runs AI models self-hosted in the EU, connects to the tools you already use, and does so without ads, data sales, or your content training AI models. It is AI on your terms, with full control and privacy — free to start, and yours to grow.