Phia is a screen recorder specifically designed for macOS that automatically enhances recordings with professional visual effects. It creates engaging demos, tutorials, courses, and social media videos by applying intelligent enhancements during the recording process.

Key features include automatic zoom that zooms into key interactions to keep audiences focused, manual zoom control for highlighting specific areas, and flexible exports with various aspect ratios from widescreen to vertical. The software provides smooth cursor movements with adjustable cursor size and automatic cursor hiding during static moments. Cinematic branding features include animated titles, background adjustments, and complete layouts that bring together titles, slides, images, and video into cohesive scenes.

Phia works by running natively on macOS and leveraging modern Apple technologies. It uses Metal to tap directly into the GPU for smooth motion and real-time effects, while SwiftUI provides fluid animations and precise interactions. The application processes everything locally on your Mac and works completely offline.

The product benefits users by creating polished screen recordings that feel intentional and professional without requiring manual editing. Use cases include creating product demos, video tutorials, online courses, social media content, and professional presentations that need to look clean and engaging.

Phia is designed exclusively for macOS users, particularly creators, teams, and professionals who need to make screen recordings that look polished and ready to share. It requires macOS Sequoia or later and runs natively on Macs powered by Apple silicon for optimal performance.