folk Assistants are AI-powered sales assistants that work continuously to help sales teams manage their CRM and close more deals. They operate 24/7 to automate various sales tasks and provide intelligent insights that keep deals moving forward.

The platform includes four main assistants: Follow-up Assistant analyzes email and WhatsApp conversations to detect inactive discussions with pending next steps, Recap Assistant generates instant summaries of relationships with people, companies, or deals, Research Assistant enriches company profiles and generates research notes, and Workflow Assistant automates email outreach using trigger-based workflows. Each assistant focuses on specific sales workflow automation and intelligence gathering.

The Follow-up Assistant uses AI to analyze conversations and detect when discussions become inactive while having unresolved next steps. The Recap Assistant scans recent interactions across multiple channels to produce structured briefs. The Research Assistant automatically finds and updates company insights from trusted data providers. The Workflow Assistant operates through trigger-based automation that sends personalized emails based on specific conditions.

Benefits include saving hours of manual research, never missing follow-up opportunities, maintaining accurate CRM data, and scaling outreach efficiently. Use cases include preparing for calls, re-engaging leads, handing off accounts, switching context across deals, and maintaining consistent outreach campaigns.

The product targets sales teams and professionals who need to manage CRM relationships efficiently. It integrates with email platforms (Google or Microsoft), WhatsApp, LinkedIn, and uses data providers like People Data Labs and Perplexity for enrichment and research capabilities.