Firmified is designed to rescue your Q1 2026 pipeline by addressing the problem of ghost records in HubSpot. It automatically fills empty records with verified firmographic data, eliminating the need for manual searching and ensuring your CRM is ready for the new year.

The product offers account-less login using existing HubSpot credentials, allowing users to start anchoring data instantly. It provides an instant audit feature to identify which records are missing data before payment. Firmified syncs verified revenue, industry, and headcount information directly to HubSpot properties with one click.

Firmified operates by connecting to your HubSpot account and scanning for records lacking essential data. It then fetches verified information from external sources and maps it to the appropriate CRM fields automatically. This streamlined approach ensures quick data enrichment without complex setups.

The primary benefit is preparing your CRM for Q1 2026 outreach with clean, high-priority pipeline data. It saves time by automating manual research tasks and provides psychological safety through flexible pricing plans. Use cases include cleaning up accumulated empty records and maintaining real-time data synchronization.

Target users are HubSpot customers dealing with ghost records since the HubSpot Insights sunset. The product integrates directly with HubSpot and offers plans suitable for both one-time cleanups and ongoing data maintenance.