Boom is a video application designed for Mac users who need to present live or record their screen with professional quality. The app allows presenters to look incredible on camera while delivering live presentations or creating screen recordings without any editing required. It serves as a simpler alternative to OBS and Loom, providing cinematic transitions and branded layouts built directly into the recording process.

Key features include dynamic layouts that let users switch between camera-only, side-by-side, and screen layouts on the fly without requiring screen sharing. The cinematic zoom feature allows presenters to zoom in on any part of their screen with a click or shortcut to guide audience attention. Branded overlays enable users to add logos, lower thirds, and backgrounds to maintain brand consistency across presentations. The app also includes AI camera enhancement that automatically improves lighting, smooths skin, and cleans up backgrounds using the webcam you already have.

The app works by providing a virtual camera that integrates with any video application that allows camera selection. Users can control their presentations through a floating mini remote that puts layouts, zoom, and screen selection at their fingertips, along with hotkeys and Stream Deck integration for physical control. Boom captures screen and camera together in dynamic layouts that are built right into recordings, eliminating the need for editing timelines or post-production work.

Benefits include the ability to create professional-looking video content without technical expertise or complex setups. Use cases include recording demos, tutorials, walkthroughs, courses, and lectures with live layout changes embedded directly in the final video. The app saves time by eliminating editing requirements and allows presenters to maintain eye contact while controlling their presentation through intuitive interfaces.

The product targets coaches, creators, consultants, founders, and professionals who need to present polished video content regularly. It integrates with popular video conferencing platforms including Zoom, Google Meet, and Microsoft Teams, and works with any camera including MacBook cameras, external webcams, or iPhones used as cameras. The app is specifically designed for macOS and requires macOS 13 or later.