Ashera is an AI-powered platform that automates meeting-based workflows by joining live meetings, taking notes, generating reports, and automatically syncing all outputs to CRM, Jira, and other tools. It transforms meetings into actionable data sources that drive GTM (Go-To-Market) operations with precision and efficiency.

The platform provides real-time meeting briefs with contact history, deal context, and key talking points. After meetings, AI analyzes conversations to create summaries, identify decisions, list action items, perform sentiment analysis, and extract risks, objections, and next steps. It automatically syncs outputs to systems including CRM updates, task creation, and document archiving.

Ashera works by silently joining meetings through Google Calendar integration, recording conversations, creating live transcripts with speaker identification, and processing the audio content. The AI analyzes meetings within approximately 3 minutes average analysis time, achieving 95% transcript accuracy, and maintains 100% action item tracking rate.

The system provides 2x more value from every meeting by ensuring meeting notes don't get lost, action items aren't forgotten, and decisions are properly tracked. It turns meetings into automated workflows that keep teams aligned on what was actually said throughout the sales journey.

Target users include sales teams, professionals, and enterprises needing GTM operations automation. Integrations include Google Meet, Zoom, Teams, Salesforce, HubSpot, Jira, Notion, Asana, Gmail, Outlook, and Google Drive, with enterprise-grade security including end-to-end encryption, GDPR compliance, and SOC 2 Type II certification.