Social AI is an automated social media moderation platform that monitors, classifies, and responds to comments across Facebook and Instagram in real time. The system ingests every comment as it appears, analyzes each one for intent and sentiment, and takes automated actions based on predefined rules.

The platform offers comprehensive automation capabilities including Auto Reply for responding to different interaction types, Spam Shield for flagging suspicious content, Positive Reviews for thanking customers automatically, and Negative Content Management for handling sensitive comments. Additional features include Auto Hide for non-spam detractions, Move to DM for private conversations, Agent Persona for brand voice consistency, and Engagement View for monitoring all interactions.

The system works by connecting to social media accounts and applying configurable automation rules scoped by platform, interaction type, sentiment, and intent. It uses AI to classify comments in real time and acts based on the defined automation workflows, with safety mechanisms ensuring appropriate responses.

Benefits include freeing teams from repetitive social engagement, maintaining brand voice consistency, protecting brand reputation, and handling support requests through social channels. The platform helps e-commerce brands manage social interactions at scale while reducing manual workload.

The product targets e-commerce and DTC brands that need to manage social interactions efficiently. It integrates with Facebook and Instagram platforms and includes features for gradual rollout, safety guards, and analytics to monitor automation performance.