Wish is an AI gift concierge designed to help people give and receive better gifts by discovering what recipients actually want. The platform eliminates guesswork from gift-giving by using artificial intelligence to understand personal preferences and provide tailored suggestions.

Key features include discreet conversations where Wish chats with recipients to learn their preferences without revealing the surprise. The system provides personalized gift ideas based on actual conversations rather than guesswork. Users can communicate with Wish through multiple channels including voice calls, text messaging, and email. The platform supports various gift categories including perfume, books, shows, travel, experiences, and flowers. It works for numerous occasions such as birthdays, weddings, Christmas, anniversaries, Valentine's Day, Mother's Day, Father's Day, graduations, baby showers, and housewarming events.

The system works through a three-step process: inviting loved ones by sharing their contact information, having Wish discreetly chat with them to learn preferences, and receiving strong gift ideas based on the conversation. For recipients, Wish creates profiles where people can build wish lists of items they'd actually treasure, including specific products and experiences.

Benefits include eliminating awkward gift-giving situations, ensuring recipients get gifts they genuinely want, and maintaining the element of surprise. Use cases include finding perfect gifts for family members, friends, colleagues, and partners across various occasions and budgets.

The platform targets anyone who gives or receives gifts, including individuals shopping for family members, friends seeking thoughtful presents, and people who want to receive gifts they'll actually appreciate. It integrates with standard communication channels and maintains user privacy while facilitating better gift experiences.