Wingmen is an agentic outreach product that reads buying signals every day, starts the conversation and follows up until there is a call on your calendar. It runs in a web app or straight from Claude with the Wingmen MCP, and it is built for founders, B2B teams and agencies. Instead of working from a list of job titles, Wingmen surfaces the moment someone needs what you sell, attaches the reason why, writes the opener from what that person actually said, and keeps following up across LinkedIn, email and voice notes on autopilot until a meeting is booked.
The product is positioned explicitly against the "list of job titles" approach to prospecting. Wingmen's Lead Radar shows a daily set of signals — 24 signals, read for you every day — and each one carries a score and a one-sentence reason. In the illustrated feed, a founder who wrote "Three months of referrals, then nothing" appears as a pain-language post at 9/10; a founder coach who commented on a competitor's launch appears as a competitor engager at 7/10; a founder who posted about onboarding for fintech appears as a post author at 8/10; a new Head of Growth three weeks into the seat appears as a job change at 8/10; and a CEO hiring a first sales rep appears as a hiring post at 9/10. The point is timing: the moment someone needs what you sell, with the reason why.
The largest group of signals Wingmen reads is posts and engagement. Pain-language posts catch people who wrote about the problem in their own words. Niche post engagers engage with posts about the space you work in, while topic post engagers engage with posts on the topics your buyer cares about. Competitor post engagers engage with a competitor's posts, and engagers on your posts liked or commented on what you posted. Wingmen also reads post authors — the person who wrote the post, not only the people reacting — and handles the company page to person case, where a company page posts the signal and Wingmen finds the person to write to. Event attendees cover who is going to the events your buyer goes to, and the follower pool covers people who follow you, or the voices your buyers listen to.
A second group covers hiring and workforce movement. Hiring posts and job listings flag companies hiring for the problem you solve; job changes catch someone new in the seat, still making their first calls; companies hiring fast have many open roles at once, meaning the team is scaling; and growing teams show headcount climbing month over month. Company and market signals sit alongside these: website changes such as new pages, new pricing or a new product on their site; podcast mentions where they talked about the problem on a podcast; and news mentions of a launch, a press mention or a move that opens a need.
Wingmen also reads advertising, technology, financial and regulatory signals. Companies running Google ads are spending on growth right now. Tech stack changes show a company that added or dropped a tool your product sits next to, and GitHub activity shows their engineers building in your space. On the financial side, funding posts indicate a company that just raised and has budget to spend, while Form D filings surface a fresh raise straight from SEC filings. When the day is quiet, cold search tops up the pipeline: cold search matches title and industry to your buyer, lookalike search finds people who look like your best-fit leads, and target accounts track movement at the accounts you name.
Once a signal is caught, Wingmen runs a four-step sequence the site describes as "four wingmen, one booked call." Step one, the scout, spots the signal — a post about the problem, a new hire, a job change — the day it happens. Step two, the scorer, gives every lead a score and a reason in one sentence, and the opener is written from that reason, in your voice. Step three, the messenger, reaches out on LinkedIn first; if there is no reply, email or a voice note picks it up in the same sequence, on autopilot. Step four, the closer, brings replies into one inbox with an answer already drafted, and the meeting goes on your calendar.
Wingmen can also be run from Claude. Connecting Wingmen to Claude as a custom connector lets you run outbound in plain words from the chat you already have open — asking for founders hiring their first sales rep returns leads the radar found that week, and a follow-up "yes, go" starts the agent on all of them. Two further capabilities extend outreach: voice notes are an add-on that lets you clone your voice once, after which Wingmen records a short note for each person based on their signal; and comment automations turn comments on your posts into conversations — someone comments the keyword, the DM goes out, and the thread joins your inbox.
The stated outcome is a booked call rather than a list. Buyers are found daily, each with a written reason; outreach runs across LinkedIn, email and voice notes; every reply is read and sorted, ready to book; and every feature is included with no tiers, up to 600 leads a month per seat. Because the opener is written from the reason attached to the signal, the first message carries the context of what the person actually said or did instead of a generic pitch, and because the follow-up continues on autopilot across channels, a lead that does not answer on LinkedIn is still picked up by email or a voice note in the same sequence.
Concrete scenarios follow directly from the signals the product reads. A seller watching for hiring signals can ask Wingmen for founders hiring their first sales rep and start the agent on everyone it found that week. A team can reach out to people who wrote about the problem in their own words, or to people engaging with a competitor's posts. A quiet day can be topped up with cold search, lookalike search or movement at named target accounts. Anyone who comments a keyword on your own posts can be turned into a DM conversation through comment automations, and voice notes let you add a personal spoken touch to each lead at volume.
Wingmen is built for founders, B2B teams and agencies. The maker, Nemanja Milic, describes it as the agent he built because he sells without a sales team. Pricing is a single seat plan at $69 per month, discounted to $48.30 per month per seat with the PH30 code during the Product Hunt launch, at 30% off for life and valid until Dec 31. A 7-day free trial is available, and if you would rather have Wingmen run it for you, Concierge Outbound starts from $999/month.
In short, Wingmen's value proposition is timing plus follow-through: it reads buying signals every day, explains why each lead matters, writes the opener from the signal itself, and keeps working the sequence across channels until a call appears on your calendar.