WANotifier is a WhatsApp marketing and automation software designed for end-to-end customer lifecycle marketing. The platform is powered by the WhatsApp API and offers 0% markup API charges, allowing businesses to use WhatsApp as their primary revenue channel.

The platform enables users to capture contacts from multiple sources including Facebook and Instagram using Click-to-WhatsApp ads, website forms, WhatsApp chat widgets, and CRM integrations. It provides contact organization and segmentation capabilities with lists, tags, and attributes through its built-in CRM. Users can sync contacts from their CRM or other tools using integrations and REST API.

WANotifier offers lifecycle automation features including automated journeys for welcome messages, follow-ups, reminders, and re-engagement. It supports drip marketing campaigns to nurture customers over days or weeks, chatbots to capture intent and route people to appropriate journeys, and transactional notifications for orders, bookings, and payments. The platform allows sending targeted WhatsApp campaigns at scale with message personalization using customer attributes and dynamic segmentation.

Benefits include tracking campaign performance and ROI with advanced analytics, collaborating on high-intent conversations using shared team inbox, and running reliable campaigns through the official WhatsApp Business API as a Meta Tech Partner. The tool provides better ROI by eliminating the 25% markup that other providers charge on top of WhatsApp API fees.

The platform targets marketing and growth teams, established brands globally, and top tier marketers looking for a simple, marketing-first tool specifically designed for lifecycle marketing and automation campaigns. It integrates with various tools and third-party apps for contact synchronization and WhatsApp notifications.