Starnus

After the ICP is established, Starnus’s Lead Selection agents scan hundreds of signals to surface only those leads that match the profile, filtering for fit rather than just volume. Every lead is enriched with contact details, scored by ICP fit, and displayed in the Lead Workspace, where sales professionals can view name, company, status, ICP score, location, and engagement history at a glance. The workspace tracks activity across LinkedIn and email, offering a unified view of each prospect’s journey. For example, a lead like Jonas Bakker, CEO at Flowdesk, appears with a 96 ICP score, warm status, and detailed insights such as role, connections, and recent activity—allowing for highly contextual outreach. This data-rich approach transforms prospecting from a numbers game into a precision operation, dramatically increasing the chances of meaningful conversations.

Starnus’s Outreach and Follow-up engine runs on an autopilot model that requires just one weekly approval. The platform builds a detailed week-by-week plan with scheduled actions like launching list builds and sending message batches. Users review and approve the plan, then Starnus handles execution across LinkedIn and email, personalizing each message using real signals from the lead’s profile, company events, and pain points. Every message is drafted and shown to you before sending, so you retain full oversight without manual crafting. Follow-ups are automatic but intelligently respect reply detection, pausing sequences when a lead responds. This balance of automation and control means you never spam prospects or miss an opportunity, and the system continuously monitors acceptance rates against benchmarks like a 20% target, adjusting subsequent steps accordingly.

The overall Starnus workflow is elegantly simple: Analyze, Approve, Execute. In the Analyze phase, the platform reads your site and builds your ICP. During Approve, you confirm the outbound plan, channels, and message previews. Then, in the Execute phase, 26 specialized agents handle lead sourcing, LinkedIn messaging, email campaigns, follow-ups, and performance monitoring. This no-setup approach contrasts sharply with traditional tools that demand API keys, sequence builders, and manual integrations. Starnus integrates natively with tools like Smartlead for email automation, Unipile for LinkedIn, and HubSpot for CRM sync, but the user never needs to touch those configurations. Instead, the platform presents a dashboard where leads found, messages sent, connections accepted, and emails opened are tracked in real time, providing full transparency into outbound performance.

Starnus serves a range of concrete use cases. For a technical founder without a sales background, it acts as a plug-and-play outbound team, finding 200+ leads per week and booking meetings directly on their calendar. A B2B startup with a small sales team can use Starnus to scale outreach 8× faster than manual methods, enabling each rep to manage many more accounts while maintaining personalization. An agency or consultancy offering managed lead generation can white-label the platform’s capabilities, with the Managed Service option providing a dedicated outbound manager to run campaigns on their behalf, from ICP research to meeting scheduling. In each case, users report dramatically higher reply rates, better lead quality, and more predictable pipeline growth, freeing them to focus on high-value strategic activities rather than repetitive sales tasks.

Starnus is built for founders, sales leaders, and go-to-market teams at B2B startups and scale-ups who want to delegate outbound entirely. It supports multiple LinkedIn accounts, up to 10 Gmail mailboxes, and thousands of web searches per month, with pricing starting at $60 monthly for the Pro plan that includes 1 LinkedIn account and key automations. The Pro+ and Ultra plans unlock advanced agents and higher limits, while the Managed Service provides a dedicated human expert for those who prefer a hands-off experience. By integrating with the modern sales stack—including Smartlead, Unipile, HubSpot, Perplexity, and more—Starnus consolidates tools into one autonomous workforce. Ultimately, Starnus turns outbound sales from a time-consuming chore into a scalable growth system that runs itself, making it the closest thing to hiring a fully capable AI sales representative.