Reach is a personal CRM application built specifically for freelancers and consultants who want to maintain client relationships without dealing with complicated CRM software. It focuses on simplicity and privacy while helping users stay connected with the people who matter most.

The app offers simple contacts management that allows users to add contacts quickly with only essential details. Smart reminders notify users when it's time to reach out to prevent relationships from going cold. Quick logging functionality enables users to record calls, emails, and meetings with just a few taps. Home screen widgets display contacts needing attention without opening the app. The privacy-first approach ensures all data stays on the user's device.

Reach operates with a minimalist approach that eliminates traditional CRM complexities like pipelines and deal stages. The system focuses solely on relationship maintenance through timely reminders and interaction tracking.

The primary benefit is helping freelancers maintain client relationships efficiently without administrative overhead. Use cases include staying connected with current clients, following up with potential clients, and maintaining professional networks.

The target audience consists of freelancers and consultants who need simple relationship management tools. The app integrates with iCloud for synchronization and works offline without requiring internet connectivity.