Purely is a lightweight, privacy-focused content blocker designed to give you back the web you love. It uses Apple’s native content blocking technology to deliver fast performance, low battery usage, and strong privacy protection — with NO VPN required.

Purely blocks ads including banners, video ads, pop-ups, and other distracting content. It protects privacy by stopping invisible trackers from following you across websites. The app also hides cookie consent notices to reduce interruptions and saves battery and data by making pages load faster through avoiding unnecessary downloads.

Purely leverages Apple's system API to stop ads, trackers, and annoying popups before they even reach your screen. The native integration ensures optimal performance on iPhone, iPad, and Mac devices. Block rules are updated regularly to keep up with new ads and trackers.

The benefits include pages loading 2x faster without heavy ad scripts, zero data collection with no VPN required, and no background battery drain due to native integration. Users enjoy a cleaner browsing experience with automatically hidden cookie notices and app banners.

Purely is designed for Safari users on iOS 17.0 or later, iPadOS 17.0 or later, macOS 14.0 or later with Apple M1 chip or later, and visionOS 1.0 or later. It includes Safari Web Extension support and supports Family Sharing for up to six family members.