Orange Slice serves as an autonomous sales copilot designed to automate various go-to-market (GTM) activities. The platform enables users to write in plain English who their perfect customers are and then finds people that fit that criteria, building any GTM workflow through natural language commands.

The platform offers custom AI columns that analyze multiple data points to make predictions, such as analyzing company tech stacks to predict software usage. It combines signals from job postings, website content, and other sources to automatically score and segment leads. Orange Slice also monitors Reddit threads, Hacker News, and community forums to surface people actively looking for alternatives to competitors, with their contact information attached.

The system works by allowing users to create AI-powered workflows through natural language instructions. Users can specify criteria like "Find Reddit posts from the last month where people are frustrated with Salesforce" and the AI agents will execute these searches automatically. The platform can scrape websites, monitor LinkedIn, enrich CRM data, and research competitors without manual intervention.

The primary benefit is finding customers who are already interested in buying by identifying people complaining about competitors or expressing needs that match your solution. This automation saves time on manual research and lead qualification while increasing the efficiency of sales and marketing operations.

The product targets businesses needing sales and marketing automation, particularly those looking to automate customer discovery and lead generation processes. It integrates with CRM systems and focuses on helping companies scale their GTM strategies through AI-powered workflows.