Morphic is an AI-powered creative studio designed to transform storytelling by providing comprehensive tools for creating cinematic images, videos, and narratives. The platform eliminates complex workflows, allowing users to focus on their creative vision while leveraging advanced AI technologies to bring ideas to life.

Key features include Canvas for collaborative workspace, Copilot as an AI assistant for imagination, and Compose for turning moments into stories. The platform offers Frames-to-Video generation, 3D Motion capabilities, Audio integration, character and style consistency tools, image generation from prompts, motion addition, sound integration, precise editing with object selection and segmentation, upscaling, prompt guidance, and consistent character and style reuse across scenes.

The platform works through a shared Canvas interface where teams can collaborate live in real-time. Users can generate content from prompts, apply various motion and editing techniques, and maintain consistency across their creative projects. The system integrates multiple AI technologies to handle complex creative tasks automatically.

Benefits include streamlined production workflows, reduced time to market by more than half for game assets, complete control over generations, and the ability to craft powerful stories in-house. Use cases span gaming asset creation, marketing content production, filmmaking, animation, brand films, product ads, anime, reels, and visual storytelling.

The product targets filmmakers, animators, gaming professionals, agencies, creators, marketing teams, and studios. It supports team collaboration with workspace sharing and real-time editing capabilities across projects and files.