
Miniloop is an AI-powered outbound sales platform that automates the detection and engagement of high-intent prospects, turning signals from social media interactions and product usage into a reliable pipeline. Built for B2B sales teams who are tired of cold lists, it identifies the people already paying attention—those liking your posts, commenting on your content, or signing up for your product—and scores them against your ideal customer profile. The core value is eliminating manual prospecting and personalized outreach writing, so your team spends time only on conversations with buyers who are already warm.
Traditional outbound strategies rely on purchasing lead lists and sending mass emails to strangers, resulting in low reply rates and wasted resources. Sales development representatives spend hours manually finding leads, enriching contact data, and crafting one-off messages, only to have most ignored. Miniloop solves this pain point by continuously monitoring your product's signals—like social engagements and new signups—and automatically enriching each contact with verified email, LinkedIn profile, and company context. It then scores every lead against your custom ICP so only the best-fit prospects are queued for outreach. This means teams stop chasing cold leads and start having conversations with people who have already shown interest, dramatically increasing conversion rates and reducing time to pipeline.
The first major feature group is signal sourcing and ICP scoring. Miniloop monitors social platforms including LinkedIn and X for any engagement on your own posts as well as competitor posts, pulling in everyone who liked or commented. It also connects to your product analytics via PostHog to detect users who sign up or hit key milestones. Each signal is automatically enriched with data from Apollo and five other sources, providing verified emails, job titles, company size, and industry. The platform then applies a custom ICP model you define—industry, company size, seniority, and signal type—to score each lead from 0 to 100. High-scoring prospects are moved to the top of your queue, ensuring your team focuses only on the most qualified opportunities.
The second major feature group is personalized outreach drafting and multichannel sequences. Miniloop's AI reads the context of each engagement—what the prospect liked or commented on, their role, and their company—to generate messages that reference the exact interaction and sound like your natural voice. Outreach can be sent across email, LinkedIn messages, and even physical mail, all scheduled on a cadence you set. The platform handles follow-ups automatically, timing them based on previous opens and replies. When a prospect responds, Miniloop reads the reply, drafts a suggested response in your voice, and immediately pauses the sequence, handing the conversation to you. This ensures no warm lead goes cold and every reply gets a timely, relevant follow-up.
admin
The third feature group includes campaign planning via natural language and signup enrichment. You can describe your goal in plain English, such as 'Reach everyone who engaged with our launch post on LinkedIn,' and Miniloop plans the targeting, drafts the sequence, and begins execution. For product signups, the platform enriches the new user, reads their in-product activity from analytics tools like PostHog, and drafts an outreach message based on their specific actions—for example, 'Saw you connected Postgres and just hit the row limit. Happy to bump it and show you how teams scale past it.' This makes the outreach deeply personalized and contextually relevant, increasing the likelihood of a positive response.
The overall workflow is designed for minimal setup and maximal automation. You begin by sharing your website URL and defining your ideal customer profile, including industry, company size, target titles, and the signals that matter. Miniloop then shapes a dedicated sales agent around your product and market. The agent runs continuously, scanning for new signals, enriching contacts, scoring them, drafting outreach, and queuing messages for your review. You can set rules for when to send email vs. LinkedIn (e.g., skip catch-all emails), and integrate with your existing stack—Instantly for email sending, HubSpot or Salesforce for CRM sync, and LinkedIn for connection requests. The pipeline dashboard shows real-time metrics: people added, replies received, meetings booked, and a daily activity log of what the agent did.
Concrete use cases include social engagement, where a B2B SaaS company can turn everyone who liked or commented on a product launch post into a sequenced outreach campaign, resulting in demos booked within days. Competitor engagement allows you to capture the audience of rival companies by identifying users who engage with competitor content and reaching out with targeted messaging. Product-led outbound uses product signup signals—a new user connecting their database or hitting a limit—to send timely, helpful messages that drive upgrades. Intent-based sequencing ensures the right channel is matched to the lead: email for verified contacts, LinkedIn for unverified ones, and direct mail for high-value targets. The outcome is a steadily growing pipeline without manual prospecting effort.
Miniloop is designed for VP of Sales, Heads of Growth, RevOps leaders, SDR teams, and founders at B2B SaaS companies with 20 to 500 employees. It integrates with Apollo, Instantly, HubSpot, Salesforce, Smartlead, lemlist, LinkedIn, and PostHog, fitting into existing tech stacks without replacement. Setup takes minutes—share your ICP and website, and the agent starts working. While pricing is not publicly listed, the platform offers a free trial or demo call. In summary, Miniloop eliminates the busywork of lead sourcing, enrichment, message drafting, and follow-ups, allowing sales teams to focus exclusively on closing deals. It transforms outbound from a manual grind into a fully automated pipeline engine that runs on autopilot.
Miniloop is built for VP of Sales, Heads of Growth, Revenue Operations leads, Sales Development Representatives, and founders at B2B SaaS companies with 20 to 500 employees. It's ideal for teams that want to move beyond cold outbound and instead focus on prospects already showing intent through social engagement, product signups, or competitor interactions. The platform also serves marketing teams looking to align signal-based outreach with product-led growth strategies. With deep integrations into Apollo, Instantly, HubSpot, Salesforce, and analytics tools like PostHog, Miniloop fits seamlessly into existing tech stacks, making it a perfect fit for revenue-focused organizations that value automation and personalization at scale.