Layers is a marketing platform that uses code-aware agentic marketing to learn your app, your audience, and real-time trends to power marketing that scales. It functions as your technical CMO, generating growth plans and helping run them so you can focus on building while users come in.

Key features include agentic trend detection that identifies viral content relative to your app, automated advertising on Apple Search Ads, Meta ads, and TikTok ads, managed UGC creator programs, and comprehensive app store optimization. The platform offers content generation with custom brand personalities and influencer narratives, social distribution across TikTok, Instagram, and Twitter with optimized timing, and social engagement with authentic human-like replies.

The platform works through multiple interconnected layers that learn from each other to compound results. The process involves connecting your app, analyzing and generating a strategy, activating your marketing plan, and automating your growth through continuous monitoring and optimization.

Benefits include eliminating the need to coordinate disconnected tools by providing one platform for all marketing channels. Use cases include automating marketing strategy execution, maintaining account health through 24/7 monitoring, and generating customized content designed to maximize growth.

Target users include developers and indie developers looking to scale user acquisition. The platform integrates with multiple social platforms and advertising networks, and includes an SDK for attribution. Technical details include agentic layers that perform trend research and creative intelligence.