Gro is an AI-powered platform designed to automate and personalize LinkedIn campaigns at scale. It serves as a unified AI sales engine that brings prospecting, targeting, outreach, and intent tracking into one clean workflow for B2B sales teams.

Gro offers several key features including Gro Search for finding verified, high-quality leads, Gro Outreach for multichannel personalized outreach, Gro Social CRM for tracking and converting leads with AI guidance, and Gro IQ which uses AI to identify who's likely to buy and when they're ready. The platform includes smart lead filtering, social proof engine capabilities, and buying intent analysis.

The platform works by leveraging a live 1B+ database with AI-driven propensity scoring and multi-channel automation. It combines automation with deep AI personalization to create meaningful outreach workflows and engagement patterns across multiple ideal customer profiles and sales representatives.

Benefits include driving 30%+ connect rates through social proof, delivering 10%+ reply rates with hyper-personalization, and improving conversion rates by focusing only on high-quality leads. The system helps sales teams generate new prospects and business with repeatable playbooks while reducing time spent on manual outreach and administrative tasks.

The product targets B2B sales teams, sales professionals, and business owners who need to scale their LinkedIn outreach efforts. It integrates with CRM systems and is designed specifically for sales teams looking to transform their outbound engagement and close more deals through intelligent automation.