General Legal is an AI-native, Slack-first law firm specifically designed for startups. The company provides legal services through Slack integration, allowing startups to access legal expertise directly within their communication platform.

The service uses artificial intelligence to dramatically accelerate legal work, particularly sales contracts. Their attorneys leverage AI technology to turn around contracts in minutes or hours rather than days or weeks. The firm was founded by Harvard Law graduates, BigLaw alumni, and Casetext engineers, bringing together legal expertise and technical innovation.

General Legal operates primarily through Slack integration, making legal services accessible directly within the communication platform that startups already use. This Slack-first approach eliminates the need for separate legal portals or complex onboarding processes.

Startups benefit from faster contract turnaround times and reduced legal costs compared to traditional law firms. The service is specifically designed for startup companies that need efficient legal support for sales contracts and other business agreements.

The target users are startup companies requiring legal services, particularly those needing sales contract support. The platform integrates directly with Slack, making it accessible to teams already using this communication tool.