Formaly

Key Features

• •Describe your feedback goal in natural language and Formaly’s AI generates a complete conversational form in seconds, eliminating manual question writing and reducing setup time to under five minutes. This enables quick deployment of surveys without technical skills.
• •Respondents interact with one question at a time through a chat interface, mimicking natural conversation. This approach increases completion rates by +40% compared to traditional forms and works beautifully on mobile, ensuring higher engagement.
• •After responses are collected, Formaly’s AI automatically extracts key themes, sentiment, and memorable quotes, presenting them in a dashboard. This eliminates manual analysis, providing actionable insights like top concerns or positive feedback.
• •Formaly supports feedback forms, quizzes, surveys, and more with flexible question types. The same conversational engine adapts to different contexts, making it versatile for customer satisfaction, educational assessments, or lead qualification.
• •Forms are designed to work beautifully on mobile devices, ensuring respondents can complete them anywhere. This removes barriers to participation and contributes to the 75%+ completion rate.
• •Starter plans and above allow exporting responses for further analysis in spreadsheets or BI tools. This enables teams to combine conversational data with other datasets for deeper investigation, including full transcripts and AI insights.
• •Growth and Pro plans offer custom branding and white-labeling, allowing organizations to embed forms with their own logo and colors. This maintains brand consistency and trust when engaging customers or employees.
• •Pro plans include API access, enabling integration of Formaly with existing workflows, CRMs, or data pipelines. Developers can automate form creation, response retrieval, and insight extraction programmatically.

Use Cases

• •After launching a new feature, a product team deploys a conversational form via in-app chat using Formaly. The AI generates questions about usability and satisfaction, and follow-ups uncover specific pain points. Outcome: 75%+ completion rate and rich qualitative quotes feeding the product roadmap.
• •A market researcher wants to understand consumer preferences for a new product concept. They describe the research goal in natural language, Formaly creates a conversational survey with adaptive follow-ups. Outcome: deeper insights into motivations and higher engagement than traditional surveys.
• •An HR team uses Formaly to run quarterly employee engagement surveys. The chat format encourages honest, detailed responses, and AI extracts sentiment and key themes. Outcome: actionable feedback on workplace culture with higher participation rates.
• •A teacher creates an interactive quiz on Formaly to assess student understanding. The AI adapts questions based on previous answers, making the quiz personalized and engaging. Outcome: students stay engaged and the teacher gets detailed performance data.
• •A sales team uses Formaly to qualify leads through a conversational form embedded on their website. The AI asks questions about budget, timeline, and needs, capturing key quotes and sentiment. Outcome: leads are scored and routed with rich context attached.

Who is this for?

Product managers, UX researchers, marketers, HR professionals, educators, and sales teams who need to collect feedback, conduct surveys, or assess customers and employees through engaging AI-powered conversational forms. Ideal for startups to enterprises seeking higher completion rates (75%+) and deeper qualitative insights without manual analysis. Also suitable for developers integrating feedback via API in the Pro plan.