WEIR AI

The CONTROL feature allows users to set and automate terms for how their likeness can be used, and by whom. Through a centralized dashboard, users can define rules for usage permissions, specify prohibited contexts, and even automate takedown requests when violations occur. This transforms identity management from a manual, legal-heavy process into a streamlined, automated workflow. For agents managing multiple talents, CONTROL provides bulk settings and consistent enforcement across different clients. The feature aligns with the platform’s privacy-first design, ensuring that users retain full authority over their digital identity without surrendering rights to third parties. Users can set preferences for commercial versus non-commercial use, geographic restrictions, and approval workflows for license requests, making it a versatile tool for tailored identity protection.

The EARN feature enables users to receive fair compensation when brands or creators use their public identity with consent. By setting licensing terms through the CONTROL system, users can create a marketplace for their likeness, monetizing appearances that previously went uncompensated. The RESOLVE feature provides streamlined dispute resolution tools, offering faster and fairer pathways to address unauthorized use or licensing disputes. This reduces the reliance on expensive legal action and makes identity rights enforceable at scale. Together, these features create an end-to-end solution: detect, control, compensate, and resolve. The platform’s integration with industry bodies like the Interactive Advertising Bureau (IAB) and the Coalition for Content Provenance and Authenticity (C2PA) further validates its role in the emerging identity rights ecosystem, ensuring compatibility with global standards.

WEIR AI operates as a comprehensive identity management platform that follows a continuous cycle: monitor the web for appearances, control usage through automated rules, enable earnings via licensing, and resolve disputes with built-in tools. Users start by signing up and linking their identity attributes, such as name, images, and videos. The platform then begins scanning millions of sources globally, using AI-powered recognition to identify matches. Alerts are delivered in real time, allowing users to review and take action—either initiating a takedown or approving a license request. The platform’s workflow is designed to be intuitive, with a dashboard that centralizes all activity. For agents and talent, there are dedicated interfaces under the Talent and Agents sections that offer additional features like bulk management and analytics. The entire process is backed by the company’s commitment to privacy, transparency, and user ownership, as highlighted by its public benefit corporation status and support from venture capital and state initiatives.

A talent agent uses WEIR AI to monitor a celebrity client’s image across social media and commercial sites. They discover the client’s photo being used without permission in a foreign advertising campaign. Using the CONTROL feature, they automatically send a takedown notice and negotiate a licensing fee through EARN. The outcome: unauthorized use is removed, and the client earns revenue they would have missed. Another scenario involves a professional speaker who finds their likeness in a deepfake video. The MONITOR alerts them immediately, and RESOLVE facilitates a swift removal before widespread damage occurs. These real-world outcomes demonstrate tangible benefits: reduced legal costs, new revenue streams, and peace of mind. The platform also helps users track their digital footprint for privacy audits or compliance with emerging regulations, as discussed in the blog article "When Regulators Agree, the Market Is Talking."

WEIR AI is built for talent such as actors, athletes, and influencers, their agents, and anyone with a public identity seeking to protect or monetize their digital likeness. The platform offers dedicated portals for Talent and Agents at weir.ai/talent and weir.ai/agents, along with a general Membership tier with transparent pricing. It is available as a web application and through mobile apps on the App Store and Google Play. The technology leverages AI and biometrics, as pioneered by co-founders Gary McCoy and Dr. Tal Hassner, and adheres to privacy standards set by IAB, IAB Tech Lab, and C2PA. As a public benefit corporation backed by venture capital and the California State Small Business Credit Initiative, WEIR AI ensures long-term accountability to users over shareholders. In summary, WEIR AI provides the essential infrastructure for owning your identity in the AI era, enabling users to protect what’s theirs and profit from it on their own terms.