Storewatch

Storewatch is a native Mac app for indie developers who ship more than one app on the App Store. Its stated purpose is to put everything about those apps in a single window: downloads, proceeds, impressions, page views, conversion, keyword ranks, reviews, release health and pricing, instead of spread across App Store Connect tabs, spreadsheets and review emails. The site describes it as giving every app you ship a clear view, with a dashboard that shows clean charts, clear changes and yesterday's numbers in a single sentence. Storewatch connects to App Store Connect and can optionally use the AI you already use for questions, listing drafts and review replies. The problem the product addresses is described in its own words: developers are told to stop hopping between App Store Connect tabs, spreadsheets and review emails, because Storewatch puts it all in one window and tells you what changed. Running several apps multiplies that work, since each app carries its own listing, its own keyword ranks in every country you track, its own reviews from every country, its own release history and its own prices across many territories. Rather than being another dashboard that only displays charts, Storewatch is positioned as a daily reading of your numbers, listing and keywords that is turned into a short list: what needs attention, what is good news, and what is worth knowing. Each insight takes you straight to the fix, so the app answers the question of what to do next rather than only what happened. Insights for every app are presented in priority order: listing problems, keyword moves and big swings in your numbers, plus achievements that celebrate the wins. The site gives concrete examples of what those insights look like: a warning when a new version crashes more or runs slower, listing problems and wasted keyword space, keyword rank moves in every country you track, and achievements for best days, milestones and first-try approvals. Alongside the insights sits the smart listing recommendation system, which finds wasted keyword space, repeated words, short fields and untranslated languages, then drafts the fix in every language. A shown example rewrites keywords to use all 100 characters, explains what changed and leaves the draft under Changes to publish. Chat with AI is the second layer: the site invites you to ask for anything, with answers coming from your own synced data and changes waiting for you. Storewatch works with the AI you already use, listing Claude, ChatGPT, Gemini, OpenRouter, Claude Code, Codex, Ollama and Apple's on-device model, and it mentions MCP as the way to bring your data into other AI tools. Example prompts on the page include changing the title to “Calorie Tracker: Food & Macros”, translating the whole listing into Spanish, German and Japanese, asking why conversion dropped last week, suggesting ten new keywords and starting tracking them, asking what people complain about in reviews, asking which app grew fastest this month, and matching Apple's price for Pro Yearly in India and Brazil. The page states plainly that AI is optional and that everything else in Storewatch works without it. Reviews get their own inbox covering every app and every country. You can read reviews translated, get an AI draft written in the reviewer's language, edit it and send it without opening App Store Connect. The inbox includes Apple's own summary of what people say per country, filters by rating, country, date and “needs reply”, and a notification when new reviews arrive. The page is explicit about control: nothing is sent until you click Send, which keeps a human in the loop on every reply regardless of how much drafting the AI does. Analytics are flexible by design. Storewatch reports daily, weekly, monthly, yearly or by event, covering impressions, page views, conversion, downloads, proceeds, subscriptions and crashes, with clear badges while Apple's data is still settling. Releases and your own events are marked on every chart, before-and-after comparisons are available for any release or price change, proceeds appear in your currency, downloads can be broken down by country and source, and the dashboard shows your next payout from Apple and when it should arrive. The payout comes from Apple's monthly finance reports, or from daily sales until that month's report is out, and it is shown before taxes and adjustments. Two further areas round out the product. Release health compares your newest version with the one before it on crash rate, launch time, hangs, memory and disk writes, flags clear changes in red with Apple's own explanation, and warns you next to the app on your dashboard the day it happens; crash rate by version comes from Apple's crash and session reports. Pricing shows what you charge for your app, every in-app purchase and every subscription in all 175 countries next to what Apple would charge for your base price, highlights countries you are not on sale in with Apple's reason, gives a heads-up when Apple changes a price or a change is coming, and drafts price changes that go live only when you apply them. A menu bar view also shows yesterday's numbers at a glance. The overall approach is built around a native Mac app and local data. Storewatch fetches your App Store data straight from Apple and keeps it in a local database on your Mac; the website states that this data never touches their servers. Your App Store Connect key is kept in the macOS Keychain and only ever used to talk to Apple. You publish, not the AI: listing edits and replies wait for your review, and nothing changes on the App Store until you say so. The app can reply to reviews, edit your listing, create new versions and submit them for review, but only when you ask, always showing what will change and waiting for confirmation. If you use a cloud AI provider, the parts needed to answer your question go to that provider, as described in the privacy policy. Numbers come from the same Apple reports used by App Store Connect, and because Apple keeps adding late data for a few days, the newest days are marked “partial” until they settle. The benefits follow from that design. Instead of checking each app separately, you see every app you ship in one window and get a prioritised list of what needs attention, what is good news and what is worth knowing. Listing problems and wasted keyword space surface automatically with drafts ready in every language, reviews from every country land in one inbox with translations and drafts in the reviewer's language, and release regressions such as a higher crash rate or slower launch are flagged the day they happen. Pricing drift across 175 countries becomes visible next to Apple's own equivalent price, and your next payout from Apple is shown with the amount, the fiscal month it covers and when it should arrive. Throughout, the emphasis is on acting on what you see rather than merely viewing it. Typical use cases described on the site include investigating a dip: asking why downloads dipped on Tuesday or why conversion dropped last week and getting an answer from your own synced data. Localisation is another: translating the whole listing into Spanish, German and Japanese, or fixing untranslated languages that the listing recommendations flagged. Review handling is a third: opening one inbox, reading a review translated, generating a draft in the reviewer's language, editing it and sending it. Release triage is a fourth: comparing version 4.3 against 4.2, seeing crash rate and launch time marked worse, and reading Apple's plain-language note that launch time trended up. Keyword work is a fifth: suggesting ten new keywords, starting to track them and watching rank moves in every country. Pricing correction is a sixth: spotting Pro Yearly priced 64% below Apple's equivalent in Brazil and 61% below in India, then drafting changes from Chat and applying them. Storewatch is aimed squarely at indie developers and small studios who ship more than one app and want to see all of them, and act on what they see, in one place. It requires a Mac with Apple silicon running macOS 15 or later and an App Store Connect API key; setup shows you how to create one in about a minute, and you can explore a sample app first. Pricing is one-time: $29 as an early-bird price, no subscription, covering every feature for all your apps and accounts, all future updates included, with a 3-day free trial that needs no card and no account and a 14-day money-back guarantee. Prices are in USD, payment and sales tax are handled by Paddle as reseller, and the license key appears right after checkout. The page notes the app also covers competitors, subscriptions, territories and availability, written reports and several developer accounts, and states that Storewatch is an independent app not affiliated with or endorsed by Apple. In short, Storewatch is a native Mac workspace that gathers App Store analytics, keyword ranks, reviews, release health and country pricing for every app you ship into one clear view, turns that data into prioritised next steps, and optionally lets the AI you already use draft the fixes, while your data stays on your Mac and nothing goes live until you publish it.