Punk

Punk is a location-based advertising tool that lets you build Meta ad audiences from real-world behavior. You pick any physical place — a store, a gym, a restaurant, an event, or a competitor's business — and Punk builds a Meta Custom Audience from the phones that were physically there. Instead of relying on Meta's algorithm to guess who should see your ad, you choose exactly which devices your ads are delivered to. You can then launch the campaign directly from Punk or export the audience to Meta Ads Manager and finish the setup there. The product is aimed at small businesses, growing teams, large media buyers, and agencies that want to target people based on where they have actually been. The problem Punk addresses is that, before Punk, physical places were not directly targetable in Meta advertising. As Punk describes it, Meta decides who sees your ad and you hope its algorithm finds the right people. Advertisers could target interests, demographics, and broad locations with a one-mile minimum, but not exact devices based on where people go and how often they go there. Running basic campaigns also required learning Meta Ads Manager or hiring an agency. Real-world location data was reserved for enterprises with huge budgets and teams manually processing it. Punk's stated goal is to make that capability available at scale, with agents doing the work for you, starting at $79/month. The core workflow is a three-step process. First, you describe where your customers go, how often, and when — it can be a store, an event, or any place your customers spend their time. Second, Punk resolves the devices that visited your chosen places into a Meta audience. Third, you upload your creative and activate your campaign directly from Punk, with no technical knowledge needed. Punk presents this as hand-picking the exact phones your ads go to rather than leaving it to the algorithm's guess. Audience targeting is flexible and behavior-based. Punk lets you target everyone who went to a specific place in a specific timeframe — for example, the site shows targeting everyone who went to Orangetheory classes in Toronto last month. The examples in the interface include people who go to Equinox three times a week, a "matcha drinker" who visits four times a week, a dog park regular who visits five times a week, and a Whole Foods shopper who visits twice a week. The site also highlights common audience patterns such as stealing competitors' customers, retargeting store visitors, targeting a whole event, and targeting places that matter to you. FAQs confirm you can build audiences around visits to stores, gyms, restaurants, events, competing businesses, or other relevant places, and refine your request by how recently or how often people visited. Audience availability depends on coverage for the places and visit patterns you choose. Identity resolution at scale is the engine behind the product. Punk brings billions of consented location and behavioral touchpoints from apps and websites into one place, sourced every day from multiple data providers. Punk's specialized AI agents then search across this data bank, handling location resolution, geospatial querying, behavior matching, and device identification. Every audience runs through a privacy engine before syncing to Meta. The result is placed into a Meta Custom Audience: every device Punk finds is securely added to a Custom Audience you can target with ads. You can launch the campaign from Punk or export the audience to Meta Ads Manager and finish the setup there. Punk emphasizes privacy and compliance in how it is designed. It is built to let advertisers build and activate audiences without accessing people's raw device identifiers; the underlying data is processed behind the scenes to create audiences for advertising. The site also states that Punk offers a Meta approved safe workflow and is USA privacy compliant and Canada privacy compliant. Audience building can be done in plain English: you describe the audience, review it, and launch the campaign through Punk, or export it to Meta Ads Manager if you prefer to manage the campaign there. Pricing is structured around monthly subscriptions plus a percentage of ad spend. The Growth plan costs $79/month per account plus 6.5% of your Punk ad spend, and includes 12M tokens (about 4 generated audiences), location-based device targeting, Punk to Meta audience export, and campaign analytics. The Pro plan costs $229/month per account plus 3.5% of your Punk ad spend, includes everything in Growth plus Punk Concierge audiences — live, super accurate audiences built on a call with a Punk Pro — 36M tokens (about 12 generated audiences), up to 10 Meta ad accounts priced per account, and dedicated support. The Expert plan costs $729/month per account plus 1.5% of your Punk ad spend, includes everything in Pro plus Punk Concierge audiences, 120M tokens (about 40 generated audiences), a weekly one-on-one with the founder, and early access to new features. Ad spend is paid directly to Meta, and usage beyond your plan's included tokens is billed separately. Punk's benefits are described in direct comparisons with the alternative. With Punk you choose the audience your ads are delivered to rather than guessing; you target exact devices based on where people go and how often, instead of only interests, demographics, and broad locations; you run hyper-targeted campaigns just by chatting with Punk instead of learning Meta Ads Manager or hiring an agency; and you get access to real-world location data that was previously reserved for enterprises with huge budgets and teams manually processing it. Punk states that its agents do that work for you at scale for $79/month. Concrete use cases shown or described include targeting everyone who attended Orangetheory classes in Toronto last month; stealing competitors' customers by targeting people who visited competing businesses; retargeting store visitors; targeting a whole event; and targeting other places that matter to your customers, such as gyms, restaurants, and dog parks. Advertisers can refine audiences by recency or frequency of visits, and then either launch in Punk or export the audience for campaign setup in Meta Ads Manager. Punk is positioned for small businesses on its Growth plan, growing businesses and teams on Pro, and large media buyers and agencies on Expert. It works with Meta advertising, including Facebook and Instagram ads, and connects to Meta ad accounts; audiences can be exported to Meta Ads Manager. Audiences can be launched directly from Punk or set up in Meta Ads Manager, and the interface is driven by chatting with Punk in plain English. In short, Punk's primary value proposition is control: it turns real-world behavior into targetable Meta audiences so you can choose exactly which phones receive your ads instead of leaving audience selection to the algorithm's guess, and it makes location-based device targeting accessible at scale through subscription plans starting at $79/month.