Optibase is a comprehensive website experimentation platform designed specifically for Webflow users. It enables teams to run various types of tests, analyze user behavior through visual insights, and personalize content based on experiment results and user data. The platform helps businesses improve conversions by providing data-driven insights into what works best on their websites.

Optibase supports multiple testing methods including A/B testing for fast validation of focused changes, split URL testing for comparing full pages or flows across different URLs, and multivariate testing for evaluating multiple elements together to find winning combinations. The platform also includes conversion tracking capabilities that monitor clicks, forms, pages, and custom events, along with built-in analytics for viewing variant performance and results.

The platform provides behavioral insights through heatmaps that show where users click, scroll, and focus, as well as user recordings that allow teams to watch sessions and identify friction points. Optibase also offers personalization features that enable content tailoring based on user attributes such as device, location, behavior, traffic source, UTM parameters, and visitor type (new vs. returning).

Benefits include the ability to make confident decisions based on clear experiment results, improved conversion rates through data-driven optimization, and simplified testing workflows without requiring technical expertise. Use cases span validating design changes, optimizing landing pages, improving user experience by identifying friction points, and personalizing content for different audience segments.

The platform targets Webflow users including marketing teams, agencies, product managers, and growth professionals who need to optimize website performance. It integrates seamlessly with Webflow through a dedicated app available in the Webflow marketplace, making it particularly suitable for teams building and managing websites on the Webflow platform.