The LEGO SMART Play System is an innovative platform that introduces SMART Bricks, SMART Tags, and SMART Minifigures to add a new dimension to LEGO play. It represents the company's biggest innovation, creating bricks that play back with children during creative building activities.

The system features SMART Bricks packed with play sensors that react dynamically to how children move and play. SMART Minifigures can be added to SMART Bricks to activate their unique personalities, while SMART Tags are clever tiles that tell the SMART Brick how to play back with users. The bricks use different lights to react to various play scenarios and produce a limitless number of sounds during interactive play.

The SMART Brick's built-in motion sensor detects turns, twists, taps, and other movements during play. It also includes a color sensor that helps make it compatible with every LEGO set ever created. The system works by having SMART Bricks sense SMART Tags and SMART Minifigures to react dynamically to how children play, creating an endlessly responsive evolution to traditional LEGO building.

The system provides children with a LEGO play experience like no other, encouraging building, creativity, and interactive play. It's designed to be screen-free while offering dynamic responses to children's movements and creative scenarios, making playtime more engaging and responsive.

The product is designed specifically for kids who enjoy LEGO building, with compatibility across all existing LEGO sets. It represents a significant technological advancement in traditional building toys while maintaining the hands-on, creative play that LEGO is known for.