Brillay is a creator link — one page in your bio where followers pay you for a specific request instead of asking for it free in your direct messages. From that single link, followers can buy a private written answer, a small custom job, a personalized video, send a one-time tip, or make a one-time contribution toward a named funding goal, and brands can send a structured collaboration inquiry. Creators set a price and a reply or delivery time for each offer they turn on. Brillay is aimed at creators whose followers already come to them with requests — coaches, tutors, artists, readers, writers, musicians, developers and project makers — and its purpose is to turn those existing requests into paid ones.
The problem Brillay describes is familiar to anyone with a public inbox. The same question keeps arriving free in your DMs and you would rather answer it once, in writing, and be paid for it. A commission needs a price, a scope and a delivery date written down before you start, otherwise it turns into unpaid extra work. Link-in-bio tools list destinations for people to click, but the request and the payment do not happen on the page. Membership platforms are built around recurring tiers, so a follower who will never join a tier has no way to pay for one thing. Brillay positions itself as the one-time option: something you can put beside Patreon, or use on its own, so a supporter can pay for a single request without a membership for you to run or for them to join.
Paid Questions are the core offer. A follower pays upfront to ask one private question, with up to two follow-ups, and the creator answers in writing on their own time — no live call and no scheduling. The follower sends the question along with any context the creator asks for, and the creator answers within a reply window they choose, anything from a few hours to five days. The creator sets the price themselves. Brillay lists coaching and expert advice, tutoring and study help, tech and software help, creative feedback, and tarot and astrology readings as typical uses. Because there is no calendar to manage and no call to attend, an answer can be written whenever it fits the creator's day, which is what makes the format work for people whose DMs fill with questions worth a real answer.
Custom Work lets a creator offer clearly scoped commissions and services. The creator sets the price, the scope and the delivery time, and the follower submits a brief and pays before the work starts. Brillay describes this as the place for commissions and small jobs: art and illustration, writing and editing, music, voice and audio, design, photo and video, and reviews, audits and feedback. Because the price, scope and delivery time are written down before anyone orders, and payment happens upfront, there is no invoice to chase and no ghosting after the work is done. Creators who were quoting this work one DM at a time can put the same offers on a page where the follower sees the terms before paying.
Personalized Videos let a follower pay upfront for one personalized video for themselves or for someone they care about. The creator sets the price and the delivery time and records on their own schedule. The follower sends the names, the occasion and the details the creator asks for with the order, so the creator records from a real brief instead of guessing; Brillay lists birthdays, congratulations, pep talks and special moments as the usual occasions. Tips work in the opposite direction: a follower sends a one-time thank-you with nothing for the creator to deliver and no membership for the follower to join. A supporter can choose one of the creator's suggested amounts or enter their own, and the tip sits on the same link as the paid requests.
Goals let a creator set one named goal with a progress bar. Followers make one-time contributions and every contribution is the creator's whether or not the goal is reached — there is no deadline unless the creator sets one and nothing to ship. There are no reward tiers to design, pack or post, and the goal sits on the same page as the other offers, so a supporter who came to send a tip can see it too. Brillay names indie games and apps, comics, books and zines, albums, films, tabletop modules and equipment funds as the usual goals. Brand Collaboration Inquiries are a separate "Work with Me" form that collects a brand's budget, timeline and deliverables into its own inbox, kept apart from follower requests. Brillay is explicit that it organises the inquiry; it does not find brands, set rates or negotiate on the creator's behalf.
Everything lands in one creator dashboard that tracks paid requests, delivery status, project contributions, tips and brand inquiries. Requests appear with their type and state — a text reply waiting to be written, a video to deliver, a service order to fulfil, a goal contribution to thank. The creator's offers are managed from the same place, and prices, reply windows and which offers are live can be changed at any time. On the follower side, no account is needed: they open the link, choose an offer, see the price and the delivery window, fill in the details the creator asks for, and check out as a guest by card with their email and display name. There is nothing to install and no password to create. Each offer also has its own link, so a creator can share a single offer where it is relevant and keep Stan, Linktree or their own site.
The overall approach is to move the request and the payment onto the page itself. On Brillay, a follower sees the price and the delivery window, pays as a guest, and sends the request from the creator's page — rather than being sent to a separate checkout and back to a DM thread. Setting up follows the same logic: claim a username, complete the profile, turn on the offers that match the requests you already get (most creators start with two or three rather than all of them), set a price and a delivery window for each, connect a bank through Stripe so you can be paid, and put the link in the bio. Brillay is also clear about what it does not do: it does not bring an audience, and it does not find brands or negotiate rates. The followers, readers and clients still come from the creator's own posts, videos and word of mouth; Brillay gives the people already asking a way to pay.
The stated benefits follow from that design. Creators get paid upfront instead of chasing an invoice after the work is done, and because each offer carries a written price, scope and delivery window, a request is less likely to expand into unpaid extra work. Followers get a clear next step without creating an account, which removes the friction that usually sits between wanting to pay a creator and doing it. Creators keep their existing tools and audience, since each offer has its own link and the page sits alongside a Stan, Linktree or personal site. There is no catalogue to build, no course to record and nothing to apply for, so the question is not how many followers a creator has but whether some of them already ask for things. And because there is no monthly fee, nothing is owed in a month when nobody buys anything.
Brillay's own examples map to concrete workflows. A coach or consultant who answers the same questions in DMs turns that into a Paid Question with a price and a reply window and answers once, in writing. An illustrator or designer taking commissions writes the price, scope and delivery date into a Custom Work offer so the brief and the payment arrive before the work starts. A creator records a birthday or congratulations video from the brief a follower submits. Someone who simply wants to say thank you sends a tip expecting nothing back. A print run, a demo build, a recording session or new equipment gets funded through a Goal with a visible progress bar and no deadline. And a brand that wants to collaborate fills in the Work with Me form with its budget, timeline and deliverables, which arrives in a separate inbox.
Brillay lists its audience as creators whose followers already come to them with requests: coaches, consultants and experts; artists and illustrators taking commissions; tarot and astrology readers; tutors and teachers; writers, editors and musicians; developers and designers who get asked to look at someone's work; and indie game, comic, animation or film makers funding a specific project. There is no follower minimum, no application and nothing to qualify for, so it works from the first paying follower. Pricing is a one-time platform fee rather than a subscription: no monthly fee, an 8% platform fee when a follower pays for work on Paid Questions, Custom Work and Personalized Videos, and 5% on tips and goals, with card processing charged separately. Creators in 41 countries can get paid through Stripe payouts; followers pay by card from anywhere.
In short, Brillay takes the questions, commissions, video requests and thank-yous that already arrive in a creator's DMs and gives each one a price, a delivery window and a way to pay on the page — with guest checkout for the follower, a single dashboard for the creator, and no monthly fee. Its value proposition is narrow and specific: it does not promise an audience, it promises a way for the people already asking to pay for what they are asking for, from one creator link.