Yesterday's Top Launches: 5 Tools from July 13, 2026
A new developer SDK simplifies adding video call effects like background blur to applications.
Yesterday brought an interesting mix of tools to the scene, with a clear focus on solving specific, sometimes niche, problems for developers and creatives. It was a day for enhancing how we see, hear, and remember our work. Let’s dive into the five products that launched.
A standout trend from these July 13 launches is the emphasis on new developer tools that simplify complex integrations, particularly in media processing. This reflects a growing need to embed advanced capabilities into applications without rebuilding them from scratch.
Effects SDK
If you’ve ever tried to build an app that needs professional-looking video calls or streaming, you know the headache of integrating features like background blur or noise cancellation. The Effects SDK aims to take that entire burden off your shoulders. It’s a toolkit that lets you drop sophisticated AI-driven video and audio effects into web, desktop, and mobile apps. The real selling point is that it handles all the messy AI model integration and performance optimization for you.
What makes it particularly interesting is its client-side processing model. The video and audio are processed directly on the user’s device. This is a huge win for privacy, as data never has to leave the user’s machine, and it also means lower latency and server costs for you as the developer. It’s built to be flexible, automatically using the best available rendering backend on a device, from WebGPU down to standard WASM.
This is a solid option if you’re building anything in the communication space—think custom video conferencing, live streaming platforms, or virtual event apps—and don’t want to spend months perfecting your own real-time effects pipeline.
Kickbacks CLI
For users of the Kickbacks.ai platform, which lets you earn money by viewing ads, this new command-line tool is a straightforward quality-of-life improvement. Kickbacks CLI, along with its companion Mac menu bar app, gives you a direct line to your earnings and ad history without needing to open a browser. It’s built for people who live in their terminal and value a quick glance over a full dashboard experience.
You can see your real-time earnings, check your ad history, and even pipe the data into other scripts or custom dashboards. It’s a niche tool, for sure, but if you’re the target user, the convenience is undeniable. The developer, Gabe Perez, has focused on making it unobtrusive and efficient, which is exactly what you’d want from a background utility. It’s free, which feels appropriate for what is essentially a dedicated notification system for your side earnings.
SoundPipe
Audio routing on a Mac has always been a bit of a pain. While tools like BlackHole or Loopback exist, they can be complex or expensive. SoundPipe enters the scene as a user-friendly mixing board for macOS that lets you create virtual audio devices. You can route audio from any application—like your DAW or a game—to any other application, such as OBS for streaming or Zoom for a call.
The interface uses visual wires to show your audio connections, which is a lot more intuitive than fiddling with abstract settings in Audio MIDI Setup. It includes live meters and per-channel volume controls, and it promises low latency, which is critical for real-time use. The setup is designed to be simple, avoiding the need for terminal commands.
At its core, SoundPipe is for content creators, musicians, and anyone who needs more control over their audio than the default system allows. The freemium model with 20-minute sessions for the trial is a fair way to test if it works with your specific setup before buying.
Breathing In Labour
This app takes a very specific, meaningful problem and addresses it with a beautifully minimalist approach. Breathing In Labour is for anyone preparing for childbirth who wants to practice the breathing techniques taught in classes. The challenge is that during the stress of labor, remembering those techniques is difficult. This app helps turn that knowledge into muscle memory through calm, guided practice.
The interface is distraction-free, with calming animations that pace your breathing. It covers various techniques for different stages of labor, explaining the purpose and timing for each. The core mechanics are completely free, with no ads or mandatory accounts, which is a thoughtful touch for such a personal tool. While the optional Premium tier adds soundscapes and custom patterns, the free version is genuinely useful on its own.
It’s a great example of an app that knows its singular purpose and executes it well. The honest note that it’s for practice, not for real-time use during labor, sets clear expectations.
MeMex
How many times have you forgotten which tab had that crucial piece of research or what you were working on right before a bug appeared? MeMex is a Mac application that acts as a private, searchable visual memory for your computer. It automatically creates a timeline of your screen activity, capturing applications, windows, and content.
You can search this timeline with plain English questions like, “show me the research I did for the project proposal last Tuesday.” The powerful part is that all processing is done locally on your Mac by default, with optional AI analysis that you have to explicitly permit. This focus on privacy is a significant differentiator. Beyond simple recall, it can generate daily work reports and identify repetitive patterns in your workflow that could be automated.
MeMex feels like a tool for knowledge workers, developers, and writers—anyone whose work is spread across countless apps and windows and who values having a searchable record of their digital footprint without sacrificing privacy.
Quick Links
For a deeper look at any of yesterday’s launches, you can find them here: